 |
 |
 |
 |
 |
 |
 |
 |
A) SKILLS:
1) SEM / PPC (pay per click) both search engine and independent website banner based
2) Social Media Marketing
3) Affiliate programs
4) External Link building / white hat SEO
5) Technical communications to non-technical audiences
6) Analytics for both ads and websites / emails
7) Web TV advertising
8) HTML / JavaScript plus most web design software tools
9) Expired domain traffic
10) Email Marketing
11) Salesforce and Marketo
B) OBJECTIVE:
1) To obtain a marketing manager or advertising related position
2) Location: SF Bay Area
C) ACADEMIC HISTORY:
1) U.C. Berkeley, B.S., Engineering, 2004
2) Casa Grande High School (located in Petaluma, CA), 2000 - Valedictorian
D) WORK EXPERIENCE:
1) Contractor -- Various Lawyers and lastly at WikiMedia (Wikipedia) and currently at OneLogin: Oct. 2010 -- Current
For OneLogin (a cloud based Single Sign-on SAAS company) I am leading all their digital user acquisition channels as their Online Marketing Manager. In the few months I have been there I have reduced their spend while increasing their number of trial customers by up to 300%. This is mainly done through AdWords, SEO, and wiki building, but I am also preforming marketing via AdCenter PPC, independent web site CPM banners, social media ads, and email.
I revitalized WikiMedia's AdWords campaign. I have added tens of thousands of keywords, increased their CTR by hundreds of percentage points, increased their clicks by many thousands of percentage points, and I also put them into compliance for the Google GrantsPro grant.
For the various lawyers I have done everything from updating a website, to helping with off line marketing, to setting up mobile advertising.
2) OnlineSparker, Inc. and CoolVeg Incorporated - 2006 - 2010
At OnlineSparker, I designed websites and also provided online advertising / marketing for lawyers. I also led a team to develop a tool to data mine a Yahoo tool which allowed us to provide PPC for cheaper. At CoolVeg which I started around the same time I was at OnlineSparker, I did everything from environmental and vegetarian research to web design to implementing advertising and affiliate programs.
3) Speck Product Design - 2005
I performed tasks to help develop, design, or release products. This includes figuring out what customers wanted and needed. In addition, because the company runs on client orders, I made documents for the customer and interacted with the customer to fulfill their design needs.
4) NASA AMES Research Center - Summer 2003
I began to redesign the subject interface for NASA's Human Powered Centrifuge; this included creating a possible basic design, CAD, and performing initial calculations. I also assisted in helping my group conform to the Reliability Centered Maintenance program, and in choosing components for various projects.
E) OTHER INFORMATION:
1) Boy Scouts (Eagle Rank): For my Eagle project I organized a group who wired my high school with T-1 lines and assembled/ setup computers
2) Volunteer as a computer and academic tutor
3) International travel experience (over 16 countries visited)
4) U.S. Citizen
5) Languages: English, Maharati (an Indian Language), and some Spanish
|
|
|||||||||
|
|
|
|
|
|
|
|||